Why care about sustainable clothing?

Many people ask why we should care about sustainability clothing. The fact is that garment production is one of the most chemically reliant industries, one of the lowest ranking industries for fair labor practices, and it is also the second highest global polluter of clean water because of its use of toxic heavy metals, formaldehyde, and other toxic compounds. This is how most clothing is now being produced, but we don’t think that is ok.

We believe in doing things differently. We believe that you do not have to sacrifice sustainability for style. We know that rivers don’t have to be polluted and workers don’t have to be exploited so we can make pretty dresses. We want to prove that doing things the right way is beautiful. At Sage Larock, things like the environment, people and integrity have as much high value as beauty, quality and style. We want to work to change the world, but we want to help you look and feel gorgeous while we are doing it.

At most apparel dye houses, many heavy metals and chemicals go into the process of coloring clothes, and many remain in your clothes after they are dyed. Your skin is your largest organ and it absorbs a substantial amount of everything you put on it, so what goes into the clothes you wear really does matter. The chemicals that don’t stay in the fabric are often flushed out into waterways, such as rivers, lakes, or even the ocean. At Sage Larock, we use only low-impact or natural dyes, and our dye house maintains responsible chemical and water usage, and is even partially solar powered.  We produce locally in Los Angeles, not only to further reduce our carbon footprint & support the local economy, but to make certain workers are paid a fair wage and are given good working conditions.

The fabrics we choose to use at Sage Larock are some of the cleanest and most sustainable around. We carefully research and choose only fabrics that respect the environment, the health of textile workers, and also that look and feel really amazing. All Sage Larock garments are labeled hand wash or machine wash cold, which are the most environmentally friendly methods of washing clothing. Here is what makes each of the fabrics we use so special:

Organic cotton:

is grown and produced free from more than 100 harmful substances, including toxic heavy metals. Traditionally grown cotton is one of the most chemical and water intensive crops out there, so using organic cotton really does matter.  The Okeo-Tex standard organic cotton we use is grown and produced by a collective of Indian cotton growers, who still utilize traditional bio-dynamic farming methods that are respectful of their traditions and the land. This is a completely biodegradable material.


is grown without use of chemicals & pesticides, and can also be grown quickly with very little water. Hemp is also incredibly durable and is also super soft, and becomes even more so the longer you wear it. Hemp is one of the softest and most comfortable fabrics around and looks great on. This is a completely biodegradable material.

Recycled & dead stock fabrics: 

means less waste and less landfills. Every year, hundreds of thousands of yards of fabric go to waste from fashion houses and if this fabric goes unused, it can end up in landfills only to let off toxic emissions.. Materials such as deadly ghost fishing nets and plastic bottles can also be turned into fabric. Recycling unused such as plastic debris and fishing nets from our oceans materials and using unused fabric is a great solution.